Introduction

Welcome to the IMC360 International Webinar, a unique interdisciplinary platform that brings together professionals, researchers, educators and practitioners in the areas of Integrated Marketing Communications (IMC). The aim of this webinar is to showcase the latest trends, innovations, research findings and practical solutions that foster seamless integration across various communication and marketing platforms.

This international webinar is organised by the School of Communication, Universiti Sains Malaysia. Specifically, it seeks to deepen conversation on the dynamic world of TikTok for business among the leading brand experts, academics, and practitioners. Join us for this engaging and insightful event, where we will explore the cutting-edge trends in TikTok for business. Be prepared to discover practical techniques, explore success stories and gain a deeper understanding of how to leverage TikTok to propel greater brand potential.

B. Target Participants/Audience:

Brand owners, Managing Director, Head of Marketing and Promotion, marketing specialists, digital experts, corporate communication practitioners, sales executives, educators and researchers.

C. Theme of the Webinar

This year we are thrilled to present an exciting theme – “TikTok For Marcomm Success”. As business strive to be competitive, innovative, and resilient, it is essential to stay informed about the latest insights in marketing communications, digital marketing and advertising. This fast-paced event will delve into the exciting potential of TikTok for business.

During this webinar, the attendees will learn from the top TikTok experts and leading brand professionals to share their valuable experiences in managing integrated marketing campaigns powered by effective TikTok strategies and tactics. Specifically, the attendees will gain insights from industry pioneers on leveraging TikTok’s unique features and powerful tools to amplify brand resonance and visibility.

Participating Brands and Collaborators

Since its first inauguration in 2021, IMC360 International Webinar has partnered with many public and corporate organisations such as SME Corp Malaysia, REV Media Group etc in providing the latest trends and best practices in the related areas in IMC with the aim of enhancing the knowledge-base and develop the new skillset of the future amongst the students, entrepreneurs, marketers and communication educators. With the goal in mind, IMC360 International Webinar will continue to engage many other industrial partners and collaborators. As the saying goes “If you want to go fast, go alone. If you want to go far, go together”.

Contact 

For further info, please contact the webinar secretariat: 

Assoc. Prof. Dr. Hasrina Mustafa
+60193228232, 0326810091 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Assoc. Prof. Dr. Izzal Asnira Zolkepli
0124403110, This email address is being protected from spambots. You need JavaScript enabled to view it.

Shahirah Zolkifli
6046534144, This email address is being protected from spambots. You need JavaScript enabled to view it.

Areeba Shaikh
0143688436, This email address is being protected from spambots. You need JavaScript enabled to view it.