The IMC360° International Webinar aims to bring together leading professionals, researchers, educators and practitioners in all areas of Integrated Marketing Communications in a special interdisciplinary platform that highlights the latest trends, innovations, industrial best practices, research findings as well as practical solutions that can be used to build seamless integration across multiple communication and marketing platforms.
Generally, the webinar aims to highlight the latest insights in the areas of marketing communications, digital marketing and advertising towards the development of competitive, innovative and resilient businesses in Malaysia.
The theme for this year is Influencer Marketing. Hence, this fast-paced event will explore the current and future trends in the areas of KOL and Influencer Marketing. Specifically, the attendees will learn from the top IMC experts and leading brand professionals on their experience in managing an integrated marketing campaign strongly driven by Influencer and KOL strategies.
The webinar is organized by the School of Communication, Universiti Sains Malaysia in collaboration with REV Media Group. The webinar seeks to deepen the conversation on advertising, marketing and digital communication among the leading brand experts, academics and practitioners on ways to anchor Influencer Marketing strategies in an omni-channel environment.
Target Participants/Audience:
Brand owners, Managing Director, Head of Marketing and Promotion, marketing specialists, digital experts, corporate communication practitioners, sales executives, educators and researchers.
Contact
For further info, please contact the webinar secretariat:
Assoc. Prof. Dr. Hasrina Mustafa
+60193228232, 0326810091 or
Assoc. Dr. Izzal Asnira Zolkepli.
0124403110,
